J'adore Dior a well known women's perfume worldwide. A celebrity endorsed product by Charlize Theron makes it all that more admiring. The sheer sex appeal. The sleekness and curves on the body of Theron and the bottle makes it all the more enticing. The idea of using a celebrity to sell products due to their high status and physical attractiveness makes it all the more easier. People admire these celebrates and want to be just like them and will pretty much by any product that they put their name on. Buyers hope that Theron's success will somehow rub off when purchasing the perfume. By using Charlize Theron, Dior is trying to reach a target audience of women that admire Charlize and have followed Dior through there development.
True religion, known for their clothing but now branching out to women's perfumes. Now it's not like the above ad, how it's celebrity endorsed, but it definitely has something about it. A hot girl on the beach, screams sex appeal. The idea to sell to young women maybe in their 20s and 30s in this way is typical. Show a hot young girl in top physical shape and you've got yourself an ad. The point is if you buy this perfume you will look and feel as good as she does. You will have better confidence in yourself from a simple spray. You could even be as hot as her. By using an average girl with sex appeal, they are trying to show that you too could be this girl if you use their perfume.
J'adore Dior a well known women's perfume worldwide. A celebrity endorsed product by Charlize Theron makes it all that more admiring. The sheer sex appeal. The sleekness and curves on the body of Theron and the bottle makes it all the more enticing. The idea of using a celebrity to sell products due to their high status and physical attractiveness makes it all the more easier. People admire these celebrates and want to be just like them and will pretty much by any product that they put their name on. Buyers hope that Theron's success will somehow rub off when purchasing the perfume. By using Charlize Theron, Dior is trying to reach a target audience of women that admire Charlize and have followed Dior through there development. 
Just curious which ad you prefer or which you think did a better job? I like the Dior ad better, and I think it's because of the upscale feel and the tone/color/mood of the ad.
ReplyDeleteYeah I agree. I like the Dior ad better. Dior is known for being classy and that higher style with their ads. With this ad they used that celebrity figure to ad a little sexiness to their class and it really worked. I agree with the color adding that extra element of richness.
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